After measuring, the next step is to seek improvements. To effectively manage all aspects of sustainability and to work on improvements, we implemented a series of initiatives and/or projects of our own throughout the entire production chain, beginning in the vineyards and extending beyond sales to the impact our process has on the community that surrounds us. These initiatives are organized around the process of making and selling wine: vineyards, wineries, commercialization, suppliers and business, workers, and the community and allow us to identify the initiatives in each part of the process that are destined to making effective improvements in our sustainability practices.